Top 5 Fashion Games on Android in Europe: Q2 2023 Performance

In the second quarter of 2023, the top 5 fashion games on Android in Europe showcased diverse performance metrics. Here’s a closer look at the trends in weekly downloads, revenue, and active users for each game.

Project Makeover by Magic Tavern, Inc. had a dynamic quarter. Weekly revenue peaked at around $192K in early April, then fluctuated slightly, ending the quarter at approximately $186K. Downloads saw a notable increase mid-May, reaching 115K, but settled at around 82K by the end of June. Weekly active users showed a decreasing trend from 601K at the start of April to 511K by the end of June.

Covet Fashion: Dress Up Game from Crowdstar Inc experienced a significant boost in weekly revenue mid-May, peaking at nearly $63K, before tapering off to about $34K by the end of June. Downloads surged notably in mid-June, reaching 19K, and weekly active users increased from 38K in late March to 46K by the end of the quarter.

Love Nikki-Dress UP Queen by Elex saw a peak in weekly revenue in early April at around $29K, which then decreased to approximately $12.5K by late June. Downloads remained relatively stable, fluctuating between 1.4K and 1.1K. Active users saw a slight decline from 36K at the start of the quarter to about 30K by the end.

Shining Nikki-Fashion Makeover from Papergames had an interesting quarter with a peak in weekly revenue at the start of April at approximately $40K, later declining to around $9K by the end of June. Downloads were modest, with a peak of 1.5K in the last week of June. Active users remained relatively stable, ending the quarter at around 8.8K.

Lady Popular: Dress up game by XS Software AD showcased steady performance. Weekly revenue hovered around $12K towards the end of the quarter. Downloads saw a significant increase in early June, reaching 9.7K, while active users fluctuated, peaking at 78K in mid-June and closing the quarter at around 77K.

These insights, gathered from Sensor Tower, provide a detailed overview of the performance of these top fashion games. For more in-depth analysis and data, visit Sensor Tower.